Forums → Forum Games → Snowclone Generator

Snowclone: a type of cliché and phrasal template originally defined as "a multi-use, customizable, instantly recognizable, time-worn, quoted or misquoted phrase or sentence that can be used in an entirely open array of different variants

This game is based all around snowclones.

What this game is about is:
-You have to make a snowclone in formula form (eg X is the new Y), and put a permittable example. Then the next guy puts their own example of your snowclone, then make their own in formula form and example. Lather, rinse, repeat.

I'll get things started:

If you X it, they will Y
If you build it, they will die.

(no bonus points for getting what the reference is)